Four case studies on corporate social responsibility sustainicum. A look at the worlds largest branded athletic shoemaker, yue yuen, tells an important part of the story which few in the sri field ever dig into. To get more information or amend your preferences, press the more information button or visit cookie settings at the bottom. Corporate social responsibility introduction to business. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. Nikes acquisitions include starter and umbro nike, inc. Every day, each of us comes in contact with a multitude of products that have been produced outside the united states. Corporate social responsibility agenda oxford handbooks.
Initially, the nike response was a textbook example of how not to handle corporate social responsibility csr. How nike embraced csr and went from villain to hero triplepundit. Environment 58 employees 62 community 58 governance 57. Because it is produced on a roll, nike flyleather improves cutting efficiency and creates less waste than traditional cutandsew methods for fullgrain leather. Nike asks you to accept cookies for performance, social media and advertising purposes. At the factory level, worker agency was not facilitated by the integration of nikes sourcing and csr policies, its added productivity incentives or yearround monitoring of work conditions. We thought now might be a good time to talk about corporate responsibility, here in the back of the book, last but certainly not. What is nike doing to help thier community nikes social responisibilities livestrong nike colordry has been changing the way the world fights cancer since 1997 goal.
In 1998, the new york times exposed that nike paid workers in china and vietnam less than two american dollars a day. Corporate social responsibility csr and sustainability data for nike, inc. History shows that social movements can shape our society. How csr has gained strength through corporate scandals eoi. Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used. Suffice it to note that in the 1990s nike became the poster child for corporate irresponsibility and was regularly targeted by antisweatshop activists. By reading the above latest description provided by shell, and going through its history steps, i can. We see sustainability, both social and environmental, as a powerful path to. Nike corporate responsibility in its approach to social responsibility, nike groups initiatives into six separate categories.
How activism forced nike to change its ethical game twenty years of campaigning for workers rights changed the corporate culture of one of the worlds biggest brands. Nikes commitment to industryleading transparency in its social responsibility reporting has led to the company being named the top u. Nikes innovation team is made up expertsincluding chemists, biomechanists, physiologists, materials developers, coders, and even a planetary astrophysicist. This has been true for nikes history of listening to and innovating for athletes to. Its hard to believe, given the steady stream of corporate social responsibility csr accolades the company has racked up in the last 10 years, that nike was facing boycotts and public ire. As a result, corporate social responsibility has been endorsed in the.
Managing ethical missteps sweatshops to leadership. United by our relentless drive, we invent innovation platforms that forge new frontiers in sport and style. Nike has a long and checkered history when it comes to how it treats the 80% female workers that make their products, a history that i wont cover in detail. Corporate social responsibility csr has experienced a journey that is almost unique. Please see attchement and reference the 8 sources you can use 3. Nike and child labour how it went from laggard to leader. Nike is the leading company in sports and fitness fields and located near beaverton, oregon csrwire, 2012. How nike solved its sweatshop problem business insider. Howard schultz, starbucks and a history of corporate. A case study in corporate social responsibility essay. But in terms of corporate responsibility, nike didnt always. S framework and corporate social responsibility of nike, inc. Kidd, who was with nike from 19962006, provided students with an indepth look at nikes efforts to form a socially responsible company. Phil knight admitted the nike product has become synonymous with slave wages, forced overtime and arbitrary abuse.
Corporate governance learn more the information on nike, incs investors website, inclusive of presentations, earnings call transcripts, and all other information presented, may contain forwardlooking statements, estimates or projections based on expectations as of the original date of those materials. Nikes top corporate social responsibility official, hannah jones. Nike flyleather, made with at least 50% recycled leather fiber, is produced through an innovative process with a smaller carbon footprint versus traditional leather manufacturing. According to werther and chandle 2011, in their book, strategic corporate. Even the interfaith center for corporate responsibilitymost would. Users are significant in csr because they determine the popularity and attractiveness of. Read nikes mission statement and find information about. With control of over 60% of the business nike has become a pop culture and at the same time involved in corporate social responsibilities. Facebooks online social media service has billions of monthly active users.
Nike and child labour had become indelibly linked in the public consciousness. Corporate social responsibility program successes 100% retention rate 60% girls 120% increase in applications 12. How nike embraced csr and went from villain to hero. Nikes tagline, just do it, is an inspirational call to action for the millions who wear the companys athletic gear. Mcdonalds, nike, and shell, but have also been manifested in asian, african, and. Its a slicklyproduced multimedia display of data and information in fact, nike says, an independent panel of stakeholder advisers at one point concluded the volume of information contained in the 176page written. From meticulous landscaping, to stateoftheart fitness centers, running trails and more, the nike facilities teams keep campuses around the world running at peak performance so employees can operate in an environment that inspires innovation. Recognising the shortcomings of generalisations, this book will highlight three. Knight is a cofounder of the company and, except for the period from june 1983 through september 1984, served as its president from 1968 to 1990, and from june 2000 to 2004.
Research from internet, newspaper, books and documents will be used as main. Csr rankingscsr rankings the corporate responsibility magazine rank 23rd nike inc. Nike and its approach to corporate responsibility essay. It was a company trapped by its own humble beginnings, unaware of the immense power it had accrued, according to a may 2001 statement issued. College stanford university grade a author michael watford author year 20 pages 5 catalog number v269419 isbn ebook 9783656605423 isbn book 9783656605416 file size 437 kb language english notes that is. Nike issues fy04 corporate responsibility report nike news. By 1998, the company accepted it needed to take responsibility. At first, nikes approach to csr could be characterized as insufficient and generally lacking in. This article is part of a series on the roi of sustainability, written. Nikes purpose is to unite the world through sport to create a healthy planet. Nikes social responsibilities by morgan williams on prezi. Dusty kidd, vice president of corporate responsibility compliance at nike inc. The company continues to post its commitments, standards, and audit data as part of its corporate social responsibility reports. Soules book contention and corporate social responsibility details.
Activism targeting companies like walmart, nike, and bp has catalyzed progress, too. Corporate responsibility report fy0709 fibre2fashion. Essay about corporate social responsibility and nike 905. The aim of this report is to search how nike response corporate social responsibility. The 108page report, nikes first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it petitioned the u. A few years ago, business of fashion reported that nike has successfully transformed its tarnished image to become a recognized sustainability leader, with morgan stanley ranking nike the most sustainable apparel and footwear company in north america for environmental and social performance, including its labor record. The darkest chapter in nikes history and a new era in brand. How activism can fuel corporate social responsibility. Knight was a certified public accountant with price waterhouse and coopers. Nike and its approach to corporate responsibility table of contents introduction 3 a brief overview of nike 4 approaches of nike towards corporate responsibility 4 discussion 6 leadership corporate responsibility 7 structure of corporate responsibility 8 hiring process 9 centralizing and decentralizing 10 conclusion 11 references 12 introduction the perception of corporate responsibility is. Nikes evolving supply chain clelia peters mba 09 these days, your new sneakers are far more likely to have spent more time traveling than you have. Questions on nike, colin kaepernick, and corporate social. Knight, a director since 1968, is chairman emeritus of nike, inc. Nike aims to be a brand with purpose that moves the world forward.
With the rise of corporate social responsibility csr practices, researchers have identified. Prior to bowmens book, it was believed that a businesss necessary. Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value. Please write the paper around question 1 that begins, what. Financial times 14103 a thoughtful, intensively researched and deeply impressive book. It was going to be a longer journey than they might have imagined. This book seeks to offer such a critical reflection on some of the major. Impact report shares our progress toward our 2020 targets and priority issues. Nike became an international company when it opened an office in taiwan in 1975, and it now has branch offices all over the world. In the 1997 documentary the big one, michael moore raised the issue of underage workers with a clearly uncomfortable phil knight.
Ad from the red campaign, showing nikes support for fighting aids in africa. In america, some early examples of corporate social responsibility also known today as corporate citizenship, conscious capitalism and purposeful businesses date to. This article will discuss the different corporate social responsibility csr issues that emerged within. How activism forced nike to change its ethical game. Social media and advertising cookies of third parties are used to offer you social media functionalities and personalized ads. Nikes corporate social responsibility nikes corporate social responsibility csr practices have been evolving since 1991. Nike corporate social responsibility report introduction background. These users or members of the social network are the stakeholder group that receives the companys top prioritization in corporate citizenship, considering facebook inc.
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